Alignment centered on translating the brand’s Australian resort identity into culturally resonant U.S. placement.
Creators were selected based on:
∙ Aesthetic alignment with quiet, attainable luxury
∙ Audience demographics overlapping with luxury retail consumers
∙ Lifestyle context capable of authentically showcasing elevated resortwear
∙ Proven organic influence within their peer network
The goal was not volume — it was circulation within the right cultural tier. Each month targeted a disciplined range of micro to macro creators (100K–1M+), prioritizing quality over scale.