OBJECTIVE
∙ Increase organic U.S. placements
∙ Strengthen perception as a luxury resort brand
∙ Circulate product among culturally aligned creators
∙ Support ongoing collection launches through sustained visibility
This was not a mass-seeding effort. It required precision.
∙ Strengthen perception as a luxury resort brand
∙ Circulate product among culturally aligned creators
∙ Support ongoing collection launches through sustained visibility
This was not a mass-seeding effort. It required precision.
STRATEGY
All aspects were handled directly:
∙ Personalized, relationship-led outreach
∙ Creator curation and vetting
∙ Shipping coordination and logistics management
∙ Contextual guidance to support brand-aligned presentation
Existing relationships were leveraged where appropriate, accelerating trust and placement velocity. This was structured, intentional seeding — no sending product into the aether and hoping for results.
∙ Personalized, relationship-led outreach
∙ Creator curation and vetting
∙ Shipping coordination and logistics management
∙ Contextual guidance to support brand-aligned presentation
Existing relationships were leveraged where appropriate, accelerating trust and placement velocity. This was structured, intentional seeding — no sending product into the aether and hoping for results.