BRAND / AD CAMPAIGN IDENTITY & STRATEGY
Creative leadership for brands building cohesive campaign identities across digital, editorial, and physical environments.
Working in partnership with NEL SPARKMAN, DESIGN DIRECTOR
Campaign concept and visual system development
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Brand world and visual language definition •
Art direction across campaign assets •
Brand Identity systems including typography, color, and graphic elements •
Editorial design and long-form storytelling •
Motion and animated brand assets •
Key art for digital, social, OOH, and print •
Cross-platform rollout and creative consistency •
Brand world and visual language definition •
Art direction across campaign assets •
Brand Identity systems including typography, color, and graphic elements •
Editorial design and long-form storytelling •
Motion and animated brand assets •
Key art for digital, social, OOH, and print •
Cross-platform rollout and creative consistency •
This work translates brand positioning into visual systems that feel coherent, scalable, and culturally relevant.