03 HYBRID EXECUTION // STRATEGIC ROLES
Operating at the intersection of creative production and agency-side communications, execution spanned three distinct operational pillars:
On-Set Campaign Production & Styling
HANDLED the physical production, wardrobe styling, and set logistics for the principal "Made to Live In" campaign shoot—ensuring precise garment fit and visual alignment with the brand’s luxury positioning.
PR & Celebrity Seeding Engine
Managed agency-level PR outreach, placing MONFRÈRE inventory directly with top-tier celebrity stylists, tastemakers, and A-list talent to generate high-value organic placements.
Paid Media & Audience Advisory
Partnered with the agency’s internal marketing team to advise on monthly ad spend allocation ($3K–$7K/mo)—mapping visual assets directly to high-converting audience tiers (luxury fashion buyers, frequent travelers, and active professionals).
Jaren Jackson Jr Anthony Davis Trey songz lucky daye
Operating at the intersection of creative production and agency-side communications, execution spanned three distinct operational pillars:
HANDLED the physical production, wardrobe styling, and set logistics for the principal "Made to Live In" campaign shoot—ensuring precise garment fit and visual alignment with the brand’s luxury positioning.
Managed agency-level PR outreach, placing MONFRÈRE inventory directly with top-tier celebrity stylists, tastemakers, and A-list talent to generate high-value organic placements.
Partnered with the agency’s internal marketing team to advise on monthly ad spend allocation ($3K–$7K/mo)—mapping visual assets directly to high-converting audience tiers (luxury fashion buyers, frequent travelers, and active professionals).