01 THE BRIEF
Founded in Los Angeles by industry veterans Sean Rudes and Steven Dann, MONFRÈRE redefined luxury menswear by combining Japanese-milled stretch denim with tailor-made silhouettes designed for day-to-night versatility.
The Made to Live In campaign was conceived to anchor this philosophy: positioning premium denim not as rigid statement wear, but as an essential, high-comfort daily wardrobe foundation.
Founded in Los Angeles by industry veterans Sean Rudes and Steven Dann, MONFRÈRE redefined luxury menswear by combining Japanese-milled stretch denim with tailor-made silhouettes designed for day-to-night versatility.
The Made to Live In campaign was conceived to anchor this philosophy: positioning premium denim not as rigid statement wear, but as an essential, high-comfort daily wardrobe foundation.
- The Challenge: Differentiate MONFRÈRE within the premium menswear landscape while driving both top-of-funnel brand prestige via PR/Celebrity integration and bottom-of-funnel e-commerce acquisition.
- The goal: Execute a 360° visual and media strategy combining editorial campaign imagery, celebrity pr placements, and performance minded ad assets to optimize a monthly media spend ($3k-$7k) across targeted consumer segments.