CLIENT: SCARLETT POPPIES
Scarlett Poppies is a Dubai-based resort and ready-to-wear label that beautifully bridges Scandinavian minimalism with the rich heritage of Indian craftsmanship. Founded in 2019 by Swedish designer Linda Augustsson, the brand is celebrated for its "mindfully made" ethos, utilizing natural fabrics and intricate, hand-perfected embroidery. Each collection focuses on timeless, free-flowing silhouettes—from delicate sun dresses to artisanal kimonos—designed to offer a sense of effortless elegance and "beauty with purpose" for the modern, global traveler.