CLIENT: SIRAPOP
SIRAPOP is a contemporary ready-to-wear label that merges high-fashion sophistication with an "anti-fast fashion" philosophy. Founded in 2017 by Parsons graduates Sirapop Dechraksa and Sofia Ortiga, the brand is known for its architectural approach to tailoring, often adding structure to soft fabrics like silk and velvet to create a dynamic, empowering aesthetic. With a commitment to sustainability through made-to-order practices and transparent material sourcing, SIRAPOP NYC focuses on producing "designer’s designer" pieces—statement garments that prioritize artistic innovation and longevity over fleeting trends.