01 / INITIAL ALIGNMENT
We analyze your release calendar, hero SKUs, and production lead times to curate high-impact pieces optimized for creator seeding.
Campaign rhythms are calibrated specifically to your inventory model—whether supporting made-to-order ateliers, quarterly collection drops, or maintaining a drumbeat between major seasonal releases.
02 / ECOSYSTEM MAPPING
Hand-selecting culturally aligned tastemakers, directional talent, and brand-aligned creators. We look past vanity metrics to target genuine affinity and influence.
03 / BESPOKE RELATIONS
Direct, principal-led outreach with zero automated scripts or mass DM tools.
I utilize authentic, direct relationships, new and pre-existing, with talent and management, confirming upcoming opportunities, style preferences and exact measurements prior to production or dispatch.
04 / PRECISION LOGISTICS
Fulfillment is structured around your operational realities. We decide between:
Dispatches straight from your atelier and/or distribution networks
OR
Managing a localized sample hub in the Los Angeles studio for immediate domestic deployment
I coordinate the dispatch, tracking, and delivery confirmation of product, ensuring a flawless handoff between your inventory team, myself, and the creator.
05 / ADAPTIVE VELOCITY & CONSULTANCY
The engine scales dynamically from digital seeding to real-world moments.
For pop-ups, showroom fittings, or launch events, we pivot on-demand to manage VIP guest lists, vet local LA creative crews, and engineer live, in-the-moment content and experiential pull-through.
06 / COVERAGE MONITORING
Tracking, capturing, and reporting organic placements, stories, and high-value brand placements as they happen.
07 / MONTHLY REPORTING
A monthly executive debrief analyzing creator engagement, audience sentiment, and actionable insights to refine the ongoing approach.