The aim was to show Orion in its natural habitat.
NOT AS a product, staged for ads
but as something shared in real social spaces.
The creative direction leaned into the rebellious, high-style energy of the sukeban presence, blending it with the curated chaos of Culver City’s art district denizens.
direct flash and minimal staging were employed to retain authenticity while emphasizing attitudes, feelings, and moments.
direct flash and minimal staging were employed to retain authenticity while emphasizing attitudes, feelings, and moments.